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Introduction

My name is Mike , and I’ve used social media to make hundreds of thousands of dollars over the last few years. Although the process is simple, it’s not easy. It will require hard work, but I’ve made it a little bit easier for you by writing this blog as a blueprint that you can access for free. It’s full of resources that will make things easier for you, and they are all completely free.

Step 1: Evaluate Example Instagram Accounts Or buy One

The first step is to evaluate some Instagram accounts that are getting results and making money without showing their faces.

  • Account 1: Posting interesting and intriguing facts about various topics, with 300,000 followers.
  • Account 2: Posting quotes and spiritual guides, with 250,000 followers.
  • Account 3: A faceless account focused on AI, with 72,000 followers.
  • Account 4: An account solely about smoothies, with millions of followers.

The first step is to choose the right niche for yourself. I’ve left a step-by-step guide that I guarantee will help you choose the right niche, but I’ve also linked here example niches that you can model, such as the manifestation niche or the motivation niche.

I’m personally drawn to the smoothie niche, so I’ll use that as my example.

Step 2: Create Your Target Avatar

Next, you’ll need to create your target avatar—the person you’ll be targeting with your posts and later with the products you’ll be selling. Think about the characteristics of your target audience:

  • Age
  • Location
  • Gender
  • Salary
  • Occupation
  • Pain Points: Are they dieting but not losing weight? Trying to make money but failing?

For example, I’m targeting someone who is young, working on their health, but doesn’t have the time or money to prepare fancy meals.

Step 3: Create and Optimize Your Instagram Account

Now, it’s time to create your Instagram account. Go to Instagram, click “Sign Up,” and register an account or download the app on your phone.

If you want to be as professional as possible, follow the guide to optimize your account:

  • Choose the Right Username
  • Craft the Right Bio and Call-to-Action (CTA)
  • Set Up Highlights

Step 4: Download Necessary Software for Creating Faceless Instagram Content

To create faceless Instagram content, you’ll need some software:

  • For Posts: Use Photopea, a free Photoshop alternative. You can also use Adobe’s generative fill AI tool to alter your images. For example, I took a photo with no mountain in the background, pressed one button, and a mountain was added, making the image look better and boosting engagement. Canva is another free tool for creating posts.
  • For Reels: Use Wub to generate fully edited reels with one button. When I started and didn’t want to spend money, I used CapCut, which is free and allows you to do cool things.

Step 5: Understand How to Grow on Instagram

Growing on Instagram requires understanding how the algorithm works. I listened to a podcast with the CEO of Instagram, and I’ve taken the most important notes for you:

  • The Instagram algorithm values content that is shared through direct messages (DMs).
  • Valuable or funny content is often shared with friends and family.
  • Key metrics are Average View Duration (how long someone spends on your post) and Shares.
  • Key features include Instagram Reels (short videos) and Direct Messages.

Now that we understand the algorithm, let’s start creating these reels.

Step 6: Create Viral Reels with the Right Script Formula

Balance Education and Entertainment

  • Too Much Education: If you go too far on the educational spectrum, you might create content that is too specific, like pulling out research papers that only neuroscientists understand. This won’t work for the mass market.
  • Too Much Entertainment: On the flip side, if you focus solely on entertainment, like making memes about smoothies, you might get a lot of views, but it won’t make you money.

Find a balance by providing value while being entertaining and simple enough for everyone to understand.

Step 7: Ensure Your Reels Go Viral with a Checklist

To make sure your Instagram reels go viral, use the following checklist:

  • Is This Idea Aligned with My Target Audience?
  • Is This Idea Intriguing?
  • How Strong is My Hook?: The first sentence is crucial. Don’t start your reels with, “Hey, welcome to my new reel,” because people will just scroll past.
  • For Visuals: Use tools like Eye Candy, Hyper AI, or Storyblocks to find relevant videos.

Example Workflow

For example, if your script starts with “This guy was so rich,” search for a relevant clip on Eye Candy, download it, and use it in your reel.

Step 8: Add Voiceovers and Edit Your Reels

For voiceovers, I use Eleven Labs. It’s the most realistic tool out there, but it costs around $30 a month. You can start for free, though.

  • To Generate a Voiceover: Copy your script’s hook, paste it into Eleven Labs, click generate speech, and download the voiceover.
  • For Editing: Upload all your files to CapCut. With Instagram reels, make sure things are changing quickly on the screen to keep people engaged.
  • For Captions: Use CapCut’s Auto Captions feature, generate the captions, and customize them by adding animations, shadows, or strokes.

Once you’re done editing, click export, select 1080p resolution, choose MP4 format, and download your reel.

Step 10: Create Posts with Canva

Creating posts is easier. You can go to Canva, search for elements, and start editing for free.

For example, if you need an image of walnuts, search for “walnuts,” select the best option, and add it to your design. Once you’re done, click share, download your image, and use it.

Step 11: Monetize Your Instagram Content (Continued)

  1. Brand Deals (Continued): Use the email template I’ve provided to reach out to brands. You can find companies in your niche, contact them with a pitch about how you can help promote their product, and negotiate a deal. The key is to show them the value you bring by highlighting your audience’s engagement and the relevance of their product to your followers.
  2. Affiliate Marketing: Partner with companies to promote their products and earn a commission on every sale made through your unique affiliate link. Sign up for affiliate programs related to your niche (e.g., Amazon Associates for a smoothie niche) and share links in your posts or bio. Make sure your content genuinely reflects the product you’re promoting, as authenticity is crucial for building trust with your audience.
  3. Selling Your Own Products: Once you’ve built a following, consider creating and selling your own products. This could be digital products like e-books, courses, or physical products related to your niche. For example, if you’re in the smoothie niche, you could sell smoothie recipe books, guides on healthy eating, or even branded merchandise. Platforms like Shopify or Gumroad make it easy to set up an online store.

Bonus Tip: Monetize Your Instagram Account on OpenedAccounts

Once you’ve built a successful Instagram account, you have another lucrative option at your disposal: selling your account as a verified listing on OpenedAccounts. OpenedAccounts is a platform where users can buy, sell, and rent verified accounts across various niches. If you’re looking to cash in on your hard work and move on to new ventures, listing your Instagram account on OpenedAccounts could be an excellent way to monetize your efforts further. This way, you not only make money from your content but also from the value of the account itself. It’s a smart move for those looking to maximize their earnings in the digital space.

Step 12: Use Analytics to Grow and Adapt

Monitoring your progress is crucial to growing your Instagram account and increasing your revenue. Use Instagram Insights to track key metrics like engagement rates, follower growth, and post performance. This data will help you understand what content resonates with your audience, which strategies are working, and where you need to make adjustments.

  • Engagement Rate: Pay attention to likes, comments, shares, and saves. High engagement usually indicates that your content is resonating with your audience.
  • Follower Growth: Track how your follower count changes over time, and analyze spikes or drops to understand what content or events influenced these trends.
  • Post Performance: Look at which posts are performing best in terms of reach and engagement. This can help you identify successful content types and topics to focus on in the future.

Step 13: Scaling and Automating Your Instagram Growth

Once you’ve established a solid foundation and are seeing consistent growth, it’s time to think about scaling your efforts. Here are a few strategies to help you expand and automate your Instagram success:

  1. Outsource Content Creation: As your account grows, consider hiring freelancers or agencies to help with content creation. This can free up your time to focus on strategy and growth.
  2. Use Social Media Management Tools: Tools like Buffer, Hootsuite, or Later can help you schedule posts in advance, manage multiple accounts, and analyze performance metrics, all from one platform. This automation saves time and ensures a consistent posting schedule.
  3. Explore Additional Revenue Streams: Beyond the initial monetization methods, explore other income opportunities like creating a paid membership community, offering one-on-one coaching, or launching a subscription service for exclusive content.

Conclusion

Starting a successful Instagram account that generates significant income is not a quick fix, but with dedication, strategic planning, and consistent effort, it’s entirely achievable. Follow this step-by-step guide, leverage the tools and resources provided, and stay committed to learning and adapting as you grow.

Remember, every successful Instagram account started with zero followers, and the ones that thrive are those that stayed persistent and innovative. Start today, and who knows? In 30 days, you might be the one sharing your success story.

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